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Government To Get Rid Of Tobacco Displays

Fuseworks Media
Fuseworks Media
Tariana Turia
Tariana Turia

Action on Smoking and Health and the Cancer Society are delighted to hear the Government has committed to removing tobacco displays from the point of sale. Associate Minister of Health Tariana Turia today announced tobacco displays or 'powerwalls' would go as part of a range of tougher measures on tobacco.

There will be increased enforcement, including removing trade rebates provided by tobacco companies as an incentive for retailers to sell tobacco. The Government will also closely follow Australian moves requiring tobacco to be sold in plain packaging. Australia is expected to introduce the packaging by 2012

. "This will hurt the tobacco companies. They don't like marketing avenues like displays and tobacco branding being denied to them, we know from the noise they've made that they will not like this at all," said Mr Youdan.

The announcement comes after recommendations by the Maori Affairs Select Committee to rid New Zealand of tobacco by 2025, although tobacco display removal has been looked at for the last couple years

. "We've called for the displays to go for a number of years, including presenting a petition to Parliament. They are used by the tobacco industry to attract and retain customers, so this will have a great impact on reducing the number of smokers," said the Cancer Society's Dr Jan Pearson.

The announcement coincides with the national Smokefree Conference in Auckland. Smokefree workers are gathered to discuss the vision for a Tobacco Free New Zealand.

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