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Herbal Pill Company In Hot Water Over Metsafe Logo

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Fuseworks Media
Fuseworks Media
Herbal Pill Company In Hot Water Over Metsafe Logo

An Auckland herbal impotence pill company may have broken the law by using the logo of drug regulation agency Medsafe on its website to imply the "natural virility" product is a registered medicine.

Herbal Ignite's website featured the logos of Medsafe and Australia's Therapeutic Goods Administration until yesterday, when the logos were removed following a complaint from Medsafe, New Zealand Doctor newspaper reported.

Medsafe compliance manager Derek Fitzgerald said it did not give permission for its logos to be used and did not approve or endorse Herbal Ignite.

The company had been told it could not make therapeutic claims for the product, he said.

"Making therapeutic claims for such a product establishes that the product is a medicine and, as it is not 'approved' as a medicine in New Zealand, this could be a breach of section 20 of the Medicines Act."

He said no further action would be taken at this stage but the website's content was being reviewed.

Herbal Ignite director Jenny Wheeler said the logo was probably put on the website by an "overzealous" web designer.

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