In our Kiwi "number 8 wire" culture, men's health has always been a tricky nut to crack for health promoters.
Cancer Society New Zealand in conjunction with its Men's Health partners, the Movember Foundation and the Mental Health Foundation, funds projects to improve health awareness amongst men. Now, with the redevelopment of an innovative website www.getthetools.org.nz the Cancer Society is confident it has the right tools for the job!
Get the Tools speaks the language of men. Its innovative approach to delivering health information and providing advice is refreshing, with a good dollop of humour in the mix. Men's health statistics in this country are not great, and Get the Tools is designed to encourage New Zealand men to better protect themselves so they can live to enjoy more birthdays with their friends and family. The website discusses the nuts and bolts of men's health and includes tools for family, for the workplace and for people with cancer, as well as providing key risk-prevention tips.
The Get the Tools website launch on Friday 8 June kicks off the gender focus for Men's Health Week, June 11 - 18th. Everyone who visits the website can win one of 50 prizes, including Air New Zealand grab a seat options, tool kits, power tools, Men in Black movie tickets, T Shirts and much more.
"Like it or not, men talk like men," said National Canwork Programme Manager for the Society, Steve Kenny, "and Get the Tools really does speak our language. I think Get the Tools is going to be great for our real Kiwi blokes." www.getthetools.org.nz
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