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Tower Wants Men To 'Man-Up'

Fuseworks Media
Fuseworks Media
Tower Wants Men To 'Man-Up'

TOWER wants men to shed the "she'll be right attitude" to their health and start to man-up.

TOWER Limited, one of New Zealand's leading investment and insurance companies and New Zealand's second largest health insurer, has announced a three year corporate sponsorship of the Men's Health Trust New Zealand. The sponsorship will help fund the Trust's workplace awareness programme.

On average, Kiwi men die four years younger than women, many from preventable and treatable diseases. Yet they remain less likely to talk to a GP about their health. New Zealand men go to a doctor three times less often than women and men in general lack awareness of the importance of health screening to help detect preventable diseases and deaths from conditions such as diabetes, cancer and heart disease.

Rob Flannagan, TOWER's Group Managing Director says:

"TOWER has well-established relationships with over 1,000 companies, many with predominantly male workforces, therefore we are well positioned to partner with the Trust. The aim of our involvement is to encourage men to have regular check-ups and to raise awareness of men's health issues as a whole."

The Chairman of Men's Health Trust New Zealand, Colleen Thurston, says the corporate sponsorship with TOWER is critically important to the success of the Trust's workplace initiatives.

"This is a wonderful and very significant step forward as it helps the Trust take its workplace awareness program to more companies, which is a major goal for us."

Recent research conducted by TOWER confirms the "she'll be right" attitude that contributes to the four year gap in life expectancy between men and women.

The research showed that 61% of males believe they will live above the current average life expectancy of 78 years for men, compared to only 53% of females who expect to live above the average life expectancy of 82 years for women.

Steve Boomert, CEO of TOWER Health & Life, says "from their mid forties, men seem to become even more optimistic about their life expectancy and are basically saying they expect to live longer than women. This result was surprising given we know they will live on average four years less than women. We want men to start taking an active role in their physical and mental well-being, so that New Zealand families can have their fathers, brothers, partners and sons around a lot longer."

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