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Collette Dinnigan launches kids' eyewear collection with Specsavers

Contributor:
Fuseworks Media
Fuseworks Media

Specsavers and Collette Dinnigan are excited to announce ‘Spirited’ - Collette’s first ever eyewear collection for kids, exclusive to Specsavers, and now available in stores nationwide. The range is made for girls who like to march to the beat of their own drum, and is designed to encourage kids to have confidence in their style and wear their glasses with pride.

The collection is made up of seven ophthalmic frames, and features playful patterns that let the wearer stand out from the crowd, including checkerboard prints, jumbled spots and flower motifs that decorate the arms of cat’s eye and bold-fronted frames. Timeless shapes are subtly refashioned with delicately arched brow lines, sweeping silhouettes and keyhole bridges.

Collette, who was recently awarded an Order of Australia honour for her distinguished service to the fashion industry says, "I’m really proud of my new eyewear range for children. When designing this special collection, I was thinking about petite profiles, yet wanted to make sure the range was versatile enough to fit a variety of face shapes. Most of all, I wanted to make sure the young wearer would be excited to wear their glasses with pride - whether it be at home, in the classroom, or in the playground," says Collette.

"Every care has been taken in the design stages to deliver a quality product so the wearer can focus on the important things in life without their glasses letting them down." Collette adds.

The latest collaboration is also a timely reminder to parents that all children should have an eye test at least once every two years, a service that is offered free at Specsavers for Kiwi kids under the age of 16.

Since the Kids Go Free initiative launched in July 2015, more than 87,0001 Kiwi kids have taken advantage of the free offer and had their eyes tested. Although, according to recent2 research one in two children (45 per cent) aged between 1 - 16 years old have never had an eye exam. With all 52 Specsavers stores across New Zealand offering the permanent initiative, and this exciting collection now available in stores, there has never been a better time to have your eyes tested.

The range includes elements of Collette’s signature aesthetic, refashioned with children in mind. All pieces have been crafted from high quality materials with a strong attention to detail. Design features include on trend crystal acetates in tinted pink and red tones and with a signature star temple tip on each frame, the range offers unique styles in a bright colour palette.

Juan Carlos Camargo, Specsavers’ Head of Frames says, "The team at Specsavers loved working on this new range with Collette. The frames are so fun and colourful, and we think our youngest customers will be very pleased with the new collection."

"We saw a gap in the market when parents and young spec wearers were calling out to see more stylish and unique frames in the younger age bracket. I believe the Collette Dinnigan kids eyewear range truly responds to what our customers have been looking for and I’m excited to see the response when the frames become available in stores."

The new Collette Dinnigan eyewear range for kids is available in all 52 Specsavers stores nationwide and is priced from $299 for two pairs single vision.

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