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Student campaign urges Kiwis to swim in rivers

Fuseworks Media
Fuseworks Media

A campaign starts today to challenge Kiwis to swim in rivers and lakes this summer.

Swim Fresh is a social media effort by Massey University students and BlacklandPR to call on Kiwis to show love for their rivers and lakes.

"Your New Year resolution should be to get your feet wet in a Kiwi river," says Swim Fresh boss Mark Blackham.

"Our waterways are the cleanest and most scenic in the world. But there are some problems. We need to show we care by visiting them this summer and swimming where we can.

"We plan to enlist all Kiwis to express their love for our waterways by getting their feet wet and sharing their Swim Fresh moments with the country.

"Koura, our campaign mascot, uses the great LAWA site to make it easy for people to find the best water holes and summer hangouts.

"Koura knows all the secret spots and will show you where’s fresh.

"Find your spot, take the plunge and share your favourite Swim Fresh moment on Twitter, Instragram, Snapchat and Facebook and hashtagging #SwimFresh, #KouraSwimFresh or #KouraCrayfish."

Swim Fresh is a not for profit campaign proudly conceived, organised and funded by BlacklandPR; staffed by students at Massey University Wellington School of Communication, Journalism, and Marketing; and aided by the creative folk at Eighty One.

Visit for more information.

Welcome to Swim Fresh | Show you care about fresh water ...

Show you care about fresh water - swim in a river or lake this summer! New Zealand has some of the most beautiful and cleanest rivers in the world.

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