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Black Dog Brewery unleashes Leroy and Shadow Soul

Fuseworks Media
Fuseworks Media

In what craft beer fanatics have said to be one of the most eagerly awaited releases of the year, Black Dog Brewery reveals its fourth Experimental Range. In a synergy of credibility and creativity, Black Dog Brewery welcomes its latest Experimental Range, an unconventional award-winning American Brown Ale, Leroy and a NZ IPA, aptly named Shadow Soul.

Brewed in the craft beer capital of New Zealand, the pilot batch of Shadow Soul was the last drop brewed at Black Dog’s iconic Blair Street brewery in Wellington before its relocation in March this year. Building on the success of the extremely popular Royal Mastiff collaboration with Lord Almighty, Gypsy Brewer and Founder of Lord Almighty Beer, Dan Lord has returned to Black Dog Brewery as the mastermind behind Shadow Soul. Proving ideas can come from anywhere, Shadow Soul is a NZ IPA with American hops that have been brewed to bring out your inner soul. Packed with American Citra, Mosaic and Simcoe hops, Shadow Soul is bursting with tropical and stone fruit character and is promised to be a real crowd pleaser as we descend into the warmer months.

Speaking to his creation Dan Lord commented, "Shadow Soul is a brew to be consumed slowly with the notion that it will bring out the shadow within the depth of your soul.

"Shadow Soul is a top dog that contains our memories from Blair Street - we couldn’t have asked for a better brew to be the last batch," added Lord.

Pedigree Leroy, an American Brown Ale, is a showcase of award-winning Top Dog, Adrian Klemp’s eccentric creativity. Drawing inspiration from across the pond with US Cascade and Amarillo hops, Leroy is a beer that is fresh, hoppy, chocolatey and not overly bitter. Leroy’s credibility speaks for itself, most recently picking up Gold at the Australian International Beer Awards (AIBA) in 2017.

Transforming the way craft beer aficionados view ABAs, Adrian Klemp commented, "Leroy is a creation that we had been perfecting for four years so when it won gold last year we knew it was too good not to share.

"Black Dog Brewery is here to challenge the status quo in the craft beer market so we took what is usually considered to be an unpopular American Brown Ale style and complemented it with NZ hops to create a distinct brew."

Since moving the Black Dog Brewery’s kennel to Cuba Street, arguably one of the best craft beer precincts in the world, the last five months have seen huge growth for the brewery. With the new location situated in the bustle of Cuba Street it was only natural that it would attract new, inquisitive passers-by while still welcoming in its loyal locals. The punters coming through the door haven’t gone unnoticed, with foot traffic at the new location growing by 60%.

"We couldn’t be happier with our new home. The move to iconic Cuba Street has been a great brand fit and has seen more Wellingtonians than ever before show an interest in what we’re working on. Being in the thick of Wellington’s culture and arts hub has allowed our ideas to brew in creative surroundings."

It is no secret that the craft beer industry is booming, with more than 150 craft beer brands popping up around New Zealand in recent years. In this flourishing market, holding onto Black Dog Brewery’s mission to always be both interesting and intrepid has been more important than ever before. Black Dog Brewery is committed to creating interesting alternatives to the range of beers available in the current market. The success of the last three Experimental Ranges can be attributed to not only Black Dog’s ingenuity, but to the open-minded Kiwis who seek out-of-the-

ordinary flavours and styles of craft brews.

The new range will be available nationwide from early September at Black Dog’s new Cuba Street kennel, selected liquor stores and supermarkets as well as on tap in key accounts across the country.

Craft beer enthusiasts will need to get in quick as the two limited-edition brews are only available while stock lasts.

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