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NZ’s first successful augmented reality fitness app is here

Fuseworks Media
Fuseworks Media

Amy Lee Summers, award winning bikini model and body builder has launched New Zealand’s first augmented reality fitness app Amy Lee Fit.

Amy Lee Fit is the world’s first successful augmented reality (AR) enabled fitness and lifestyle app, available now on Android and iOS.

It provides subscribers a luxurious and unique user experience with access to a selection of lifestyle and fitness aids, including an innovative AR video fitness interface which sees Amy performing each exercise.

"I started working on creating an AR app over a year ago starting with just fitness. But as we moved on, it made sense to add in special features such as recipes and customised fitness and nutritional plans to make it a one- stop-shop for a lifestyle overhaul," says Summers.

"Once released, I will regularly add more exciting updated features, with the next series scheduled for as early as next month. It’s vital to keep the content fresh and create new features for users, so they are constantly given new tools to live a healthy and fit lifestyle, while also keeping it fun and interesting for them to tune into the app regularly," she adds.

Hot off the heals of her win in one of the world’s biggest bikini body building competitions, the WBFF in the United States in August, catapulting her to the pro ranks, subsequently placing 10th in its all-pro competition in Australia last month, Summers says she’s inundated by requests for advice and tips from her 1.1 million-strong social media following on a daily basis.

As a result, it made sense to include recipes for some of her favourite meals and healthy snacks in the app alongside website links for purchasing workout and meal plans from Myra Rogers, Summer’s own personal trainer who saw her through her two WBFF rankings.

"It has been a joy working with Amy Lee on this project. From the beginning, she had a vision about what she wanted, understood her fan base, and was very open to applying new technology in a practical way. There is a lot of hype around about AR and 3D and it is nice to be able to work with someone who is practical and focused on its value beyond just the novelty. She has also been very loyal to the team, and placed a lot of trust in them to build something that looks beautiful and works great," says Michael Hurle, creator and chief executive of Ditto NZ.

Currently, the app offers a small number of 3D images of Summers to introduce the 3D AR experience. Selfies with Amy can be taken via the device’s screenshot function. Enhancement to this feature, which is purely for entertainment, will allow users the ability to take a photo with Amy more easily, offer greater content, and the chance to order 3D printed dolls of any of Amy’s 3D models.

The upcoming feature will include Amy Lee’s Fitness Apparel in AR, offering users a full 360 3D imagery of the clothing available. Ihe garments can be viewed from all angles to see the fit, cut and shape of each item of clothing.

"This is the new way to shop," says Summers.

Amy Lee Fit launch event is:

Saturday 17 November One Cascade Street:

1 Cascade Street, Freemans Bay, Auckland

2pm-5pm Please RSVP

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