Recommended NZ | Guide to Money | Gimme: Competitions - Giveaways

Countdown supportive of new food labelling laws

Fuseworks Media
Fuseworks Media

Countdown supports the Consumers Right To Know (Country of Origin of Food) Bill which passed its third reading in Parliament last night. Countdown has voluntarily provided country of origin information on single ingredient, fresh fruit, vegetables, meat and seafood since 2008, as well as all of its own brand packaged goods.

Kiri Hannifin, Countdown’s General Manager Corporate Affairs and Sustainability says that Kiwi’s have long shown an interest in supporting locally grown food, and that increasingly people want greater transparency around where food comes from.

"We took steps several years ago to support customers to be able to make informed decisions about their food purchases. We’re so fortunate here in New Zealand to have incredible locally grown food and it’s more and more important to our customers that they better understand where food comes from and how it’s farmed," says Kiri Hannifin.

"We’re pleased to see country of origin labelling take another step towards being much more widely available for customers, across all retailers and brands."

All articles and comments on have been submitted by our community of users. Please notify us through our contact form if you believe an item on this site breaches our community guidelines.