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Vype ePen 3 launches in New Zealand - BAT NZ

Fuseworks Media
Fuseworks Media

Vype, British American Tobacco’s flagship e-cigarette brand, has launched the Vype ePen 3 in New Zealand. Vype is a leading vapour brand in the UK and sold in a number of countries around the world.

General Manager at British American Tobacco (BAT) New Zealand Ed Mirana says: "In the Vype ePen 3, we have a cutting edge but simple to use device that, throughout consumer testing and other market launches, has received hugely positive reviews exceeding the expectations of adult smokers and vapers alike. It delivers rich flavour with a truly satisfying experience that offers adult smokers in New Zealand a real alternative to smoking."

Designed in the UK, every element of the Vype ePen 3 has been tested to meet stringent quality and safety standards and is at the forefront of vaping technology, so New Zealand’s adult smokers and vapers can be confident they will be getting a high quality vapour product that they can trust.

The Vype ePen 3 uses e-liquids specially formulated in the UK, with convenient cartridges that simply click in and out, making it easy to use with no mess and no fuss. The Vype ePen 3 delivers on BAT’s vision to provide consumers with potentially reduced-risk products that deliver outstanding satisfaction levels.

Mr Mirana adds: "The weight of expert opinion is that whilst not completely harmless, vaping products are potentially significantly less harmful than smoking tobacco. The only way to avoid the risk of smoking is to not start, or to quit, but for those adult smokers who continue to seek nicotine satisfaction, vaping products offer them a viable alternative with the potential to reduce their health risks."

"BAT New Zealand reiterates our support for the introduction of risk-proportionate regulations that include the prohibition of sale to minors, mandatory product standards, retail availability and responsible marketing freedoms - facilitating the availability of quality alternatives to New Zealand’s adult smokers," Mr Mirana said.

The Vype ePen 3 range will be available to purchase, by adults aged 18 and over, through participating retailers or online at

Cessation services are also welcome to contact BAT New Zealand to enquire about arranging trials for clients and patients who smoke.

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