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Hot cross buns with a 'cool twist'

Contributor:
Fuseworks Media
Fuseworks Media

1 March 2019: It's no secret that Kiwis love their hot cross buns. We munch through 12.5 million individual buns every year from Countdown alone. But we’re also amongst the biggest consumers of ice cream in the world at staggering 22-23 litres per person per year!

And now Kiwis’ two great loves are merging!

From today, Countdown has released a limited edition hot cross bun flavoured ice cream. It has juicy raisins and a smooth hot cross bun flavour ripple right through it. You can get some of this cinnamon deliciousness for only $7.50 for a one litre tub.

Countdown’s General Manager of Merchandise, Scott Davidson says "Every Easter, Countdown sells millions of individual hot cross buns over the holiday season and we’ve already munched our way through thousands of the spicy buns in the last two months," says Scott Davidson, General Manager Merchandise.

"This year, we’re taking our Easter treats up a notch introducing the spicy goodness in an ice cream flavour. Be warned though, we only have limited numbers. If you're one of the thousands of Kiwis who can’t get enough hot cross buns as soon as they land in store, then you’ll need to get in quick for this limited edition ice cream, it's going to fly off the shelves!" he says.

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