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Plant based food growth chain growth highlights trend

Fuseworks Media
Fuseworks Media

Lord of the Fries, the plant based fast food chain, is experiencing healthy growth and success in New Zealand with the global trend towards plant based options and NZ customers favoring non meat burgers, hotdogs and chicken - for a meal on the run.

There are many reasons given why the customers are choosing plant based options - treatment of animals, the environment, personal health (e g lowering their cancer risk by not over consuming meat)

As the only fast food chain in New Zealand with true meat free kitchens (other fast food businesses offering vegetarian or vegan options have mixed kitchens) - Lord of the Fries is the leader of the pack

Late last year the chain’s plant based fried chicken featured in Metro Magazine’s top 12 fried chicken choices in Auckland.

And it is not just committed vegans making their way to Lord of the Fries. There are a wide range of omnivore customers including flexitarians who occasionally eat meat or meat eaters who want to try plant based options.

" Our menu seems to have wide appeal with both taste and texture and due to demand we have just added a kids menu " said New Zealand Lord of the Fries owner Bruce Craig.

‘Plant based foods are enjoying a meteoric rise around the world right now, and we have always been committed to our prime purpose of doing our bit to protect the environment and offer a healthier alternative for a quick meal."

Lord of the Fries has 4 stores in Auckland, Wellington and Queenstown and more planned for this year.

A link to a recent New Statesman article on plant based food.

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