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Phable bringing memories to life with video playing album

Fuseworks Media
Fuseworks Media

Kiwi start up Phable has today announced the launch of its innovative new product, Playbook. A world first, the Playbook gives users a new way to showcase special memories they’ve captured in both photo and video formats.

Users simply need to open the Phable app and hold their iPhone over selected images within the Playbook to watch their favourite moments come to life on screen, making it easy to relive everything from graduations and birthday parties to first steps and cherished every day moments.

Available to download from the App Store, the Phable app guides users through an intuitive process to pick their favourite photo and video memories. They can then personalise their Playbook, selecting the photo order, page layouts and adding narrative text where desired, before selecting the style of Playbook that they want.

The Playbook is available in three different formats: Playbook Premium which has a hard cover and a lay flat format ($69.99), the Playbook Original with a lay flat format and a soft cover ($49.99) and the Playbook Lite with a soft cover ($14.99).

As a father of two, Phable founder Ben Wung knows the important of preserving special memories:

"Smartphones are great when you have children - it’s so easy to whip out your phone and snap away when your kids do something funny or are just being cute, but it’s also so easy for those memories to get lost in the photo albums on your phone. Playbooks give these memories somewhere else to live on that are easy to access and have on hand to treasure at home."

Perfect for families with growing children, The Playbook makes it easy to create albums of photos and videos, whether that’s yearly, seasonally or for special occasions like birthday parties and celebrations.

The Playbook also appeals to travel lovers who want to capture and share their memories and experiences with friends and families.

An innovative concept, Phable’s Playbook has attracted investment from the team behind the success of My Food Bag: Cecilia and James Robinson, Nadia Lim and Carlos Bagrie. Nadia and Carlos have already created several Playbooks of memories of their sons Bodhi and River.

"My little ones are growing up so fast so it’s important for me to have a place where I can keep all the precious memories alive. It’s moments like River’s first step, Bodhi’s first birthday and family trips to the beach that I never want to forget" said Nadia.

"I want to have a place where I can look back in years to come and be reminded of these special moments. With the Playbook, I’ll even get to hear their little voices as I page through and watch the videos."

The Phable app is available to download from the App Store. An Android version is in development and is expected to follow later this year. For more information, visit

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