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Sephora announces beauty bus destinations

Contributor:
Fuseworks Media
Fuseworks Media

Sephora today announced the final locations of the ‘BRING SEPHORA TO YOUR TOWN’ competition, with the double-decker Sephora Beauty Bus set for Christchurch, Wellington, Hamilton and Auckland from 6 July 2019.

To celebrate the global beauty retailers first New Zealand store opening in Auckland later this month beauty fans from across the country were invited to vote for the chance to have the Sephora Beauty Bus (full of samples, complimentary makeovers and more) come to their hometown. Showcasing a curated assortment of exclusive products to explore and custom-built makeup stations manned by skilled Sephora makeup artists guests will finally be able to experience the beauty of Sephora in the comfort of their own town.

Brands on-board will include the famous SEPHORA COLLECTION, FENTY BEAUTY BY RIHANNA, tarte, Huda Beauty, Marc Jacobs Beauty to name a few; however, there won’t be any products on-board to buy. "The Sephora Beauty Bus is all about the Sephora Experience," said Sephora National Artistry Lead Alphie Sadsad. "We have an online presence in New Zealand via our online store and app already, so this tour is all about letting our customers swatch, try and play with the products they’ve never seen in person. Come in, try something new and then shop the full Sephora assortment online if you liked what you tried. It’s a whole new way of shopping, and we are excited for New Zealand to be the first to experience it!"

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