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Top yoga brand Fierce Grace launching in Queenstown in Australasian 'first'

Fuseworks Media
Fuseworks Media

The UK’s fastest growing yoga brand, Fierce Grace Yoga, is about to unleash its revolutionary yoga system on New Zealand - starting with Queenstown.

Long-time local Sally Whitewoods will open Australasia’s first studio at Queenstown Central, in September.

Fierce Grace (FG) is a system of interconnected yoga classes designed by founder Michele Pernetta who introduced hot yoga to the United Kingdom in 1994.

The yoga classes are for anyone and everyone no matter what age, flexibility, fitness level or injury status.

The Queenstown classes will be offered in a heated state of the art studio, sitting between 35 - 38 degrees, with a few cooler classes woven into the timetable.

Fierce Grace will be upstairs on level one, opposite Kiwi Bank, in a bright, new, modern studio which can host up to 70 people in a class.

UK-born franchise owner Sally fell in love with Fierce Grace Yoga after attending classes in Bournemouth and London while visiting family in 2017.

"I instantly fell in love with the classes, it’s literally the best thing I’ve ever done. I’ve been prodding them ever since and I can’t wait to bring it to Queenstown," she says.

"It’s completely different to anything else; the system incorporates a range of yoga styles in a more relaxed, flowing manner."

The Queenstown studio will be the tenth in the world, with the majority based in the company’s hometown of London as well as New York and Italy.

Michele has based FG on over 25 years’ yoga study and practice and 24 years of teaching experience.

"It’s not enough to be super-fit physically, busy people want more. They want emotional freedom and mental wellbeing as well. I designed this yoga method to help people achieve this," she says.

Sally says the "non-stereotypical" yoga system will suit Queenstowners as anyone can do it.

"With the expansion of Queenstown, and the number of people living here, the resort can definitely cope with another studio - except it’s not just ‘another’ studio!

"From a business perspective it’s a no-brainer. It will definitely fly once it’s here, as yoga studios are doing very well."

The studio is set to open with four teachers, hosting five classes per day, which will increase with demand.

Sally says the Queenstown Central location in the bustling Frankton Flats retail and development area is "perfect" for surrounding neighbourhoods.

For a taste tester, Fierce Grace has a pre-opening offer of 30 days unlimited yoga for just $39. Class details and bookings are at

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