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A-listers turn up and raise toast to Sarah Jessica Parker's Invivo X wine

Fuseworks Media
Fuseworks Media

Last week Sarah Jessica Parker and Kiwi wine company Invivo took the global wine scene by storm, celebrating the global release of their award-winning Sauvignon Blanc Invivo X, SJP.

A frenzy ensued with international press such as the Today Show, Good Morning NY, Entertainment Tonight, Access Hollywood, UK Sunday Telegraph, Daily Mail and the Evening Standard covering the launch.

Fans were equally delighted by the news with thousands queuing for blocks along Madison Avenue and literally stopping traffic in the hopes they’d be amongst some of the first in the world to purchase a signed bottle from Sarah Jessica herself.

Sarah Jessica Parker and the Invivo team hosted a launch event for one hundred VIPs at Manhattan’s The Garden Bar that drew a roll call of A-list movers and shakers. with TV talk show host Andy Cohen, Designer Prabal Gurung, Stylist to the stars Serge Normant and of course Actor and supportive husband Mathew Broderick were amongst some of the notable guests at the soiree.

Several patriotic Kiwi’s also came to celebrate alongside Sarah Jessica Parker and Invivo Co-founders Tim Lightbourne and Rob Cameron that included NZ Trade Commissioner Hannah Lee-Darboe, ex NBA player Sean Marks and Director of ‘Chasing Great’ Michelle Walshe.

Each of the hundred special guests were also treated to a Kiwi themed goody bag that included a bottle of Invivo X, SJP Sauvignon Blanc, Whittaker’s chocolate and NZ jewellery designed by Kelly Norris.

Images from the launch event can be found here:

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