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NZ Education Co does major deal with China for English online

Contributor:
Fuseworks Media
Fuseworks Media

Dame Wendy Pye has just completed a major deal for online digital education with the multi-billion dollar Chinese company, Netease. Netease's subsidiary - Netease YouDao - specializes in providing quality online digital education tools in English for the Chinese market. It has 800 million users of its online education brand.

Wendy Pye Publishing, the New Zealand-based international educational publisher, will be supplying content including 282 ebooks supported by 2000 learning games and activities and songs.

Highly respected for its quality education investments, Netease is listed on the NASDAQ. Its turnover in 2018 was US$9.8 billion.-

The Sunshine resources are licensed to Netease YouDao for five years.

Wendy Pye Publishing, with its brand Sunshine Books, has been providing world-class early childhood reading programs for over three decades. The print and digital resources, created by New Zealand educators, writers and illustrators, teach children to read in New Zealand schools and globally.

"We are proud that our Sunshine readers will now be available to the massive online digital education market in China where learning English is a priority," said Dame Wendy. "It may come as a surprise to some but education is big business all over the world. With online education options, the market has exploded, particularly in the English as a second language space and particularly in China. Online digital education choices, such as Sunshine readers, bring the best that the world has to offer."

Dame Wendy worked with her Chinese advisor and Netease to negotiate and complete the partnership deal.

"Doing business in China is all about relationships and trust. In the area of education, it is even more important. I learnt to listen and be guided through the process, benefiting from insightful advice."

In 2017 Sunshine Books launched a series in China in collaboration with the Foreign Language Teaching and Research Press (FLTRP), one of China’s largest foreign language publishers.

At the time Dame Wendy emphasized: "New Zealand has a longstanding reputation as a major force in early childhood literacy. Our writers and our creative approach to learning to read have been recognized by Chinese educators,"

As one of the fastest growing economies in the world, China is aware that learning foreign languages is a vital communication tool.

Languages are now being taught in almost all schools as an important life-long skill. Education has become a major investment for Chinese families, with the emphasis on teaching children English.

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