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Freely Wilds launches New Zealand-made activewear collection

Fuseworks Media
Fuseworks Media

Activewear for grown up women

A flattering fit and the perfect performance fabric, and you’re ready to take on the world. That’s the idea behind the launch collection by Freely Wilds. The Christchurch based activewear brand is launching a series of Merino fabric products, including leggings, tops and jackets designed to be feminine, comfortable and easy to wear.

With this launch collection the brand wants women of all ages to be inspired to live wild and active lives. The brand hashtags reflect this mission: #iamfreelywilds #fitatanyage

‘The leggings, tops and jackets we have designed give me a sense of self confidence and I want other women to feel that too’ explains founder Melissa Turner. ‘I hope that they will wear something from this collection and feel that it performs perfectly, that they feel comfortable in it, and that as a result they can achieve anything, whatever their fitness goals are."

Complete activewear collection

The launch collection by Freely Wilds provides a complete capsule of key activewear. A singlet with room to move, a cool bomber jacket, the perfect adjustable yoga tee and the most comfortable pair of lounging around pants. All the pieces exude a unique pared-back design ethos and are key items for any woman’s activewear wardrobe. Subtle branding details add a unique feel to the garments without shouting about where they are from.

More information can be found at:

Asked about the brand, Melissa Turner, said," Freely Wilds is a New Zealand made brand, and we’re dedicated to keeping it that way. Every piece of Freely Wilds is crafted in New Zealand factories. We take great pride in supporting the local fashion and textiles industry. Unlike other activewear companies, we don't design our products solely for models and teenagers. We design our products to work with a woman’s body shape. Every item we produce is flattering, fit for purpose, breathable, durable and the highest quality we can achieve."

Full details can be found on the Freely Wilds website:

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