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BurgerFuel and Life Health Foods presents a burger for the flexitarians

Fuseworks Media
Fuseworks Media

BurgerFuel partners with Life Health Foods to customise a classic with an Alternative Meat Co. plant-based protein. Introducing Alternative Muscle, a new option for omnivores looking to reduce their meat consumption.

After launching a succession of innovative plant-based meat alternative products, BurgerFuel is set to deliver another meat-free burger, designed with a broad audience in mind. Partnering with Life Health Foods, BurgerFuel will be the first restaurant to market with an Alternative Meat Co. offering in all 56 stores nationwide. On Tuesday 5th November, BurgerFuel will launch a customised classic, the Alternative Muscle.

Available for a limited time only, this special is an alternative take on their popular gourmet cheeseburger, the American Muscle Single. Emulating a similar taste profile and delicious ingredients, but in place of the familiar grass-fed NZ beef patty is a flavoursome Alternative Meat Co. patty, formulated to look, cook and taste like real beef.

The Alternative Meat Co. patty is 100% plant-based and grown sustainably. Packed with protein and fiber, it is non-GMO and palm oil free.

The patty is cooked ‘smashed juicy’, a revolutionary ‘smashing’ cooking style that locks in the juices and creates a caramelised finish. The burger also includes melted cheddar, tangy sandwich pickles, Dijon mustard, batch-brewed tomato relish, and free range BurgerFuel Aioli, all within an artisan wholemeal bun.

BurgerFuel has always prioritised creating options for everyone, and this special is targeted squarely at omnivores who might be practising a flexitarian or reducetarian based lifestyle. The Alternative Muscle is cooked on the main grill alongside other proteins, so a vegan version is available for a small cost both in store and online.

Available for a limited time and while stocks last.

Basic Burger Information:

- Burger name: Alternative Muscle

- Ingredients: Alternative Meat Co. patty, melted cheddar, tangy sandwich pickles, Dijon mustard, tomato relish and free range BurgerFuel Aioli.

- Available: In store for a limited time and while stocks last from November 5th. To Note: Alternative Muscle (vegan) is available at an extra cost on the online menu and in store on request. Suitable for vegetarians.

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