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Edmund Hillary launches women's range

Contributor:
Fuseworks Media
Fuseworks Media

One year on from its global launch at New Zealand Fashion Week, the Edmund Hillary label has added a range of women’s clothing to its collection following strong demand from female consumers worldwide, and a successful capital raising initiative.

Edmund Hillary marketing director Clare Hall-Taylor says the range of women’s jackets, like the menswear, draws inspiration from the clothing worn on Edmund Hillary’s iconic 1953 Mt Everest expedition and subsequent adventures, but with a feminine twist.

"Women have been requesting Edmund Hillary garments, and even purchasing the men’s ones, since we first launched the range last year so we’re delighted to be able to present this first collection."

Ms Hall-Taylor says each of the five jackets making up the first range has its origin in a garment worn by Edmund Hillary or one of his fellow adventurers but with a modern focus on design, fit and quality.

"These are timeless pieces that will become a staple of the modern woman’s wardrobe for years to come."

Ms Hall-Taylor says a capital raising exercise - which raised more than $1.3m NZD - has also enabled the business to scale up to meet demand more quickly than otherwise would have been possible.

"With retailers in China, Australia, UK and of course New Zealand, we’re now poised for expansion, and the women’s range is a key part of this."

Edmund Hillary is co-founded with the family of Sir Edmund Hillary. A portion of all sales is donated to Ed’s charity work in Nepal as well as outdoor initiatives in New Zealand, UK and Nepal.

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