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Cadburys launches new chocolate range

Contributor:
Fuseworks Media
Fuseworks Media

Fresh from the kitchens of Joyville comes Marvellous Creations - a deliciously new tongue-tingling Cadbury Dairy Milk chocolate experience.

The latest Cadbury Dairy Milk delivery to arrive from the magical and mythical land of Joyville, Marvellous Creations will amaze and delight chocolate lovers with its astonishing combinations of delicious ingredients and its enchantingly varied taste sensations.

Marvellous Creations is made with ingredient combinations that are way out of the ordinary - Peanut Toffee Cookie, Jelly Crunchie Bits or Jelly Popping Candy Beanies - all covered in delicious Cadbury Dairy Milk Chocolate.

Even at first glance, Marvellous Creations is different, with an unusual looking block and curiously shaped pieces of varying sizes made specifically for sharing. The rounded pieces roll off the roof of your mouth, the chocolate melting away to leave the key ingredients to tantalise your taste buds, as the contrasting sensations play off. The sparks of popping candy mixed with the smooth shell of candy beanies, the salty taste of peanuts clashing with sweet toffee and cookie, and the softness of jelly alongside the crunchie bits is what makes Marvellous Creations so marvellous.

This new addition to the Cadbury Dairy Milk family is made with joy, the secret ingredient that gives Cadbury Dairy Milk its unique taste. Marvellous Creations is designed to bring more enjoyment to the experience of eating chocolate, injecting more fun, excitement, surprise and delight to confectionery.

</a>Brightly wrapped in distinctive purple stripes, the fun of Marvellous Creations also extends to the design of the packaging.

Iaan Buchanan, General Manager Marketing for Cadbury New Zealand, says the launch of Marvellous Creations is a highly significant event for the Cadbury Dairy Milk range in 2012. "With its combination of extraordinary ingredients and delicious flavours, we know Marvellous Creations will surprise and delight anyone who loves chocolate. Cadbury Dairy Milk has a long history of bringing chocolate lovers new flavour sensations and we're excited to share this latest innovation and extra dose of joy with Kiwis."

Marvellous Creations comes in three delicious varieties; Peanut Toffee Cookie, Jelly Crunchie Bits and Jelly Popping Candy Beanies and is available in 290/300g blocks (RRP $5.99) and 50g bars (RRP $2.05).

Marvellous Creations will appear in stores across New Zealand from today. For more information, or to comment on Marvellous Creations, members of the public can visit Facebook.com/CadburyNewZealand.

About Joyville

Joyville is a special place that lives in the imagination of chocolate lovers the world over, where workers whistle to chocolate, milk is stored in hillsides and chocolate is transported via purple pipelines and delivered by purple vehicles of all shapes and sizes. Joyville is always inventing new ways of making chocolate, in unexpected flavours and in unique and wonderful shapes.

It is a place that, at times, reveals itself to us, bubbling into our lives and helping us see and spread more joy into the world?

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