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Chip Group Calls For Chippies To Adopt Standard Scoop

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Fuseworks Media
Fuseworks Media
Chip Group Calls For Chippies To Adopt Standard Scoop

The Chip Group is calling for chip shops to start using a standard scoop when serving up chips, as a way of ensuring that portion sizes are consistent and consumers get what they pay for.

The Chip Group Chairperson, Glenda Gourley, said research shows that the average portion size can vary greatly from one shop to the next.

"When a consumer walks into a chip shop they don't know what quantity to expect," Glenda said.

"We've moved to create some clarity around that by recommending that chip shops use a standard scoop that measures 330 g of uncooked chips. These can be purchased from catering equipment companies. Not only will consumers be better off but chip shop operators will also be able to better account for the finance side of their businesses if they know more accurately what they are serving."

Glenda said she struggled to think of many other food or beverage products where the consumer did not know exactly how much they were getting when they bought it.

"From The Chip Group's perspective, there is also a very important health component to all of this. Currently, New Zealanders consume approximately 7 million servings of chips each week.

"In this day of increased dietary awareness by consumers it makes sense that chip shop customers know exactly what they are getting."

In line with this approach, Glenda said The Chip Group was in the process of completing a revamp of its website with a grand unveiling scheduled for next month.

"We've included upgraded modules in The Chip Group Online Training, so that chip shop owners and their staff can re-familiarise themselves with how to cook chips according to the Industry Standards as prescribed by The Chip Group."

"We'll be notifying chip shop owners directly of the portion recommendation and where they can purchase a standard scoop from."

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