Recommended NZ | Guide to Money | Gimme: Competitions - Giveaways

Eco-fashion brand wins innovation award

Contributor:
Fuseworks Media
Fuseworks Media

Eco-fashion Brand Rapanui were announced as winners of the 2011 RSPCA Good Business Award for Innovation in Fashion on Wednesday night.

The judging panel; Cosmopolitan Fashion Director Shelly Vella, Telegraph Fashion Editor Lisa Armstrong and Fashion designer Wayne Hemmingway praised their innovative approach to informing customers about where their clothing comes from and how it is made.

The judges hailed Rapanui's eco-labelling and traceability initiatives as 'truly innovative' and 'game changing.'

Rapanui's Eco-labelling idea simplifies complicated fashion supply chains into a simple A-G sustainability rating, based on the familiar energy rating system, to allow consumers to shop quickly and with a conscience. This idea has been taken up in discussions at the European Parliament. In support, Rapanui's QR code swing tags allow smart-phone users to scan and trace the origins of the raw materials of their clothing - the brand say this gives consumers "in store traceability, from seed to shop."

Wayne Hemmingway said:

"What Rapanui is doing is game changing; they are at the forefront of fashion technology. People will see what they are doing and will want to copy it."

Rapanui Co-founder Rob Drake-Knight comments:

"We are delighted to win this award; it is an honour to be recognised by the RSPCA. The Innovation in Fashion award will really help to add weight to our eco labelling campaign, raise awareness of transparency and traceability within fashion and hopefully lead to a change in the clothing industry for the better."

All articles and comments on Voxy.co.nz have been submitted by our community of users. Please notify us if you believe an item on this site breaches our community guidelines.