Two in five Kiwis are addicted to chocolate according to a recent survey conducted by Waikato Valley Chocolate.
The New Zealand owned company commissioned the survey to get a better idea of Kiwis’ chocolate eating habits.
Of more than 1000 New Zealanders surveyed, 41% said they ate chocolate because they were addicted, with 35% of Kiwis saying they indulged more than once a week.
Waikato Valley Chocolate’s Operations Manager, Paula Alderman says, ‘It’s no wonder Kiwis love chocolate when it’s not only delicious, but has so many positive effects. Studies have shown that it raises endorphins, helps in relaxation and can be healthy for the heart. It has also been suggested that those who eat chocolate live a year longer than
those who don’t!’ - Interestingly, the survey also found Kiwis prefer a simple approach when it comes to taste with Milk Chocolate voted New Zealand’s favourite flavour.
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