"Love of beauty is taste. The creation of beauty is art," Ralph Waldo Emerson Clear your kitchen bench - the award-winning coloured Kenwood kMix range has arrived in New Zealand.
Traditionally, our practical-but-plain kitchen appliances have been locked away in ‘appliance centres’ or tucked into dark cupboards, brought out only as needed. But all that is set to change with the release of the new award-winning Kenwood kMix collection. Each colour and model in the gorgeously designed and coloured range is a piece of art, designed to stay out on the bench to be admired.
Taking its cue from current fashion trends, the kMix’s sleek, retro designs flaunt vivid colours such as ‘Passion Pink’, ‘Outrageous Orange’, ‘Bold Blue’, ‘Coconut White’ and ‘Raspberry Red’. Following the design maxim "form follows function", the collection has seamlessly integrated cutting-edge technology with design, winning the much-coveted Red Dot Product Design Award.
But the range is playful too. There’s the opportunity to match not just your interior design but also your personality with the colour range.
Paolo Albertoni, Chief Executive Officer of Kenwood NZ and Australia says: "We’ve found that consumers increasingly want to express who they with their appliances. We’ve answered that call with kMix."
"There’s a colour to match any interior for the discerning buyer," says Davina Gray-Ebbett, Marketing Manager of De’Longhi New Zealand. "People love the chance to express themselves through fashion with design and colour. This collection is an extension of traditional forms of fashion."
Already starring on kitchen benches through the UK, the US and Australia, the kMix range is set to take centre stage here in New Zealand. Coming in five rich colours, the collection includes: kitchen machine; bench blender; hand blender; hand mixer and food processor.
The kMix range is available from April in all major electrical retailers and department stores.
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