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Red Meat More Popular Than Ever

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Fuseworks Media
Fuseworks Media
Red Meat More Popular Than Ever

A recent survey has found New Zealanders are eating beef and lamb more often than ever.

The study by Massey University students, commissioned by Beef + Lamb New Zealand, surveyed 400 household shoppers on their red meat eating habits.

Findings suggest New Zealanders eat red meat four to five times a week, on average, and in amounts of similar size to a deck of cards. The traditional favourites of roasts, casseroles and steaks were popular amongst the shoppers.

Beef + Lamb New Zealand CEO, Rod Slater, says this means people are eating beef and lamb more often, but choosing smaller steaks and chops.

"This is in line with what we already know from figures showing lamb sales in decline," says Slater.

Eating more red meat reflects Kiwis' recognition of beef and lamb being important to their health.

Almost all of those surveyed believe lean red meat is good for them and an important part of a balanced diet.

The study also looked at understanding of the New Zealand Beef and Lamb Quality Mark symbol, with results showing 70 percent of shoppers recognise the symbol.

Slater says it's heartening to know so many New Zealanders recognise the quality logo.

"The Quality Mark has been developed to help shoppers identify quality New Zealand beef and lamb. Only products reaching the highest standards of tenderness, leanness, food safety, animal welfare and handling qualify for the Quality Mark. Customers can feel secure they are buying a good product made in New Zealand," says Slater.

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