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Steinlager Launches 'Edge'

Fuseworks Media
Fuseworks Media
Steinlager Launches 'Edge'

“If only there were more hours in the day” is a common cry from New Zealanders, whose lives are becoming increasingly busy and demanding.  No point whinging about it - Steinlager has developed a beer that fits with this lifestyle.
Introducing new Steinlager Edge, the latest addition to the Steinlager family, following on from the success of Steinlager Pure.  Steinlager Edge is New Zealand’s first mid-strength, full flavoured premium lager. At 3.5% alcohol-by-volume (ABV) Steinlager Edge sits between premium full-strength (5%ABV) and light beer (≤2.5%ABV) satisfying the needs of the modern New Zealander who wants to successfully juggle career, family, sport and friends, often in the same day!
A beer for an active nation of people intent on getting the most out of every day, Steinlager Edge delivers the same smooth, refreshing taste that New Zealanders have come to expect from Steinlager beers, with no compromise on taste.
Lion Nathan Beer Marketing Director Stephen Smith said the new product has been developed to reflect the New Zealand ethos of striving for more.
“New Zealanders are a nation of busy, active people who want to lead fulfilling lives and pack as much into their days as possible. Steinlager Edge allows them to enjoy the crisp refreshing taste of a premium lager, while doing everything else on their list,” Smith said.
Renowned for brewing quality beers, Steinlager has crafted Edge from a blend of the two hop varieties that go into making Steinlager Classic and Pure – Green Bullet, Super Alpha and Nelson Sauvin.  The result is a great tasting lager that has the characteristics of Steinlager Classic with the aromatics of Steinlager Pure.
Steinlager Edge will retail for $21.99 per dozen and will be available at leading liquor retailers and bars from today.

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