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Treating A Dog’s Breakfast With A Dog’s Breakfast

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Samantha Lee
Samantha Lee

Well, this is it. The final hell hath no fury like a woman without Sunrise blog.

If you’re on Facebook, you may have seen a few postings on the  Sunrise (now-cancelled) and Bring Back Sunrise pages, the latter of which has attracted 1,743 fans to date.

The postings basically lambast Mediaworks’ decision to cancel Sunrise, TV3’s breakfast show and replace it with Magnum P.I., without consulting or advising loyal viewers to a satisfactory degree, or indeed providing an explanation without approximately sixty-five thousand holes in it.

There was also little or no coverage of this on any of Mediaworks’ networks, including Campbell Live- which in my personal opinion probably had the poor man turning purple trying not to say anything, in his capacity as patron saint of supposed lost causes.

On Friday 14th of May at Mediaworks’ Auckland office, at 10.30 a.m., Bring Back Sunrise protesters will voice their disapproval in the real world by presenting Mediaworks executives with dog food donated by loyal viewers to demonstrate what a “dog’s breakfast” has been made of Sunrise’s cancellation. Solutions Ltd has been collating the dog food and will sponsor the cost of shipping the food to Auckland. “Wendy Schollum, Managing Director of Solutions Ltd says "We see the ‘Bring Back Sunrise’ campaign as a peaceful and innovative way to remind ‘traditional media’ just who holds the power: those who hold the purse strings – their viewers. What’s more, it supports a great cause with the fans insisting that the dog food be donated to the SPCA, once Mediaworks have receive their message.””

As a Sunrise viewer, I feel undervalued- I chose to spend an hour of my day every morning watching what I thought was a fantastic show. It’s like a bad break up- except it’s a third party severance- Mediaworks broke up with me for Sunrise.

I’ve done denial, anger, bargaining, depression and have not quite reached acceptance, particularly as I thought Sunrise and I were getting along quite well.

So if anyone else is feeling the pain of the break up, or even just feel like the big guys should listen to the little guys for once, check out the media release here, and do some good old fashioned protesting...and you even get free stickers, which should seal the decision for you.

Like I have said before, (completely bastardised from V for Vendetta) viewers should not be afraid of their television networks, television networks should be afraid of their viewers. You probably won’t see this on Campbell Live, 3 News or any Mediaworks owned current affairs arms.

But at least viewers, for a little while at least, will have a voice.

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