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1 July 2008 - Postcode Day

Contributor:
Fuseworks Media
Fuseworks Media

23 JUNE 2008 - From 1 July high volume mailers need to include correct postcodes on their mail to ensure timely delivery and maximise their discounts. New Zealand Post is also using the date as an opportunity to remind New Zealanders generally that using postcodes helps automate sorting of mail, ensuring it is processed and delivered efficiently and mail costs stay down. New postcodes were introduced in June 2006, and around 30% of mail currently carries the correct codes. That's well below the over 90% correct postcode use in countries like United Kingdom and Australia. "In those countries there is a high degree of automation of the mail service. We're now following those world standards and have introduced sophisticated machinery to ensure we can process the mountain of mail every day more efficiently," says Postal Services Chief Executive Peter Fenton. "High volume mailers have been asked to make changes to the way they capture and store address data. This has been a complex task for many of our larger mailers, so they've had two years to update their systems to carry new postcodes and meet other addressing standards." The change for general New Zealanders who send mail is much simpler. "We're encouraging people to include the correct postcode on their mail and to check they are using the postal, as opposed to physical, address," says Mr Fenton. "We provide a free online tool to help people get it right and we're already seeing 25,000 to 30,000 hits a day to the online address finder." Mr Fenton says that while New Zealand is in the relatively early stages of a postcode culture, the experience in other countries is that once businesses use the codes, consumer adoption lifts. "We'll increasingly find that businesses and other organisations will require the inclusion of a postcode - especially when delivery addresses are needed for the likes of online transactions." "Over time, New Zealanders will know their postcodes in the same way they know their home phone number and email address." Mr Fenton says there is one myth circulating he's keen to dispel. "From 1 July high volume mailers will need to include correct addresses and postcodes to get the discounted bulk mail rate. But mail will still get through if it's not carrying a postcode - or carries an old postcode. "However for efficient delivery of mail we really want to see all New Zealanders get used to correct postal addressing."

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