New Zealand Post today launched a nationwide postcode reminder campaign to 1.6 million householders.
In June 2006 all New Zealand households and businesses received information advising them of their new postcodes. Around 50% of all mail now carries the correct postcode. In this follow-up campaign, all residential, personal PO Box and RD addresses will receive a new information card reminding them of their postal address including the postcode.
Postal Services Chief Executive Peter Fenton says this campaign is a further step in educating the public on the importance of postcodes.
"When we introduced new postcodes in 2006, we decided our first priority was to get high-volume mail customers using them because they make up around half of all mail that is processed," says Mr Fenton. "Bulk mail customers had two years to start using the postcodes and most businesses are now addressing mail correctly."
Mr Fenton says that people are fast becoming much more aware of using postcodes.
"In the last three months we've seen a 40% increase in use of our online address and postcode finder. Our online address finder is visited around 200,000 times a week."
The latest information card will be delivered over the next two weeks, starting in Otago/Southland, and includes the opportunity to win $10,000 for remembering a postcode.
Mr Fenton explains the prize was designed to provide an incentive for people to focus on the correct address and to encourage great user of postcodes.
"Correctly addressed mail is more efficient for us to process and this helps us to keep our standard post rate at an internationally competitive level."
Mr Fenton says he expects over time that everyone will know their own postcode in the same way they know their home phone number and email address.
"Looking up a postcode is easy - just go to www.nzpost.co.nz/postcode, visit any PostShop or major library or call New Zealand Post on 0800 501 501."
People can enter the postcode competition by completing the form they receive with their mailer, or by going online to www.thequestion.co.nz before 5 pm on 12 December 2008. The competition winner will be drawn on 17 December 2008.
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