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NZ goes orange to support victims of domestic abuse

Fuseworks Media
Fuseworks Media

Domestic abuse is not an easy subject to confront, especially because the statistics in New Zealand are shocking.

The NZ Police answer a domestic abuse callout every five minutes. Every six weeks, a child is killed by a family member. One-in-three Kiwi women will experience physical or sexual abuse by a partner in their lifetime. It is time to Shine some light on this horrible epidemic, and with Orange Friday, every Kiwi has an opportunity to do just that.

Shine’s Orange Friday on 11 March provides an opportunity for people from all walks of life to ‘go Orange’ - by dressing in orange, baking something orange or doing something orange.

"This is a bright day of Shine-y orangeness when we appeal to all Kiwis to go orange and help raise funds so that more victims of domestic abuse can become safe," says Jane Drumm, Shine Executive Director.

Pointing out that domestic abuse doesn’t discriminate - it affects rich people, poor people, the privileged and the underprivileged, gay and straight, men, women and children - Drumm urges everyone to get involved and sign up to participate. "We need to raise awareness of the extent of the problem and we also need to raise much needed funds to more effectively carry out our work," she says.

Taking part in Orange Friday is easy; with online registration at, where you can also find a range of great ideas on how to make the most of your Orange day.

Drumm says there are no rules, but suggests turning an average work or school day in to a crazy day of orange dress ups, orange games and eating a weird assortment of orange treats.

"We want people to get involved, and feel great, knowing they are doing something to help victims of abuse."

That’s not all. By raising funds for Orange Friday, participants can win a range of prizes including televisions, furniture and consumer electronics made available by DTR and Orange Friday’s other generous prize sponsors.

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