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Ruben shares his road safety tips in Taupo district

Fuseworks Media
Fuseworks Media

Ruben the Road Safety Bear is travelling around the Taupō district this week to teach children from the area how to be safe around our roads.

The popular bear is the mascot for the Waikato Regional Council’s young road user safety programme and teaches foundation road safety skills to children up to about seven years old.

"Ruben will be delivering his road safety lessons in both English and Māori to schools, preschools, kohanga reo and kura in Taupō and Turangi areas," said the regional council’s education advisor, Jenny Davis.

Ms Davis encouraged parents to actively support road safety messages by role modelling safe road behaviour. "What children see they do, so being a good role model is an important part of teaching children good road safety practices," she said.

Ruben’s website ( features his key safety messages, activities for children, as well as helpful links and information for teachers, parents and caregivers. Ruben’s five key messages are:

- Seat yourself right, buckle in tight: buckle into a correctly sized car seat on every trip in a vehicle.

- Stop, look, listen and link: before crossing a road, stop back from the curb, look and listen for vehicles and bikes, link hands with a safe person and walk quickly across the road, still looking as you go.

- Look out for sneaky driveways: when walking on the footpath, remember to ‘stop, look, listen and link’ at each driveway, just like when you are crossing the road.

- Helmet on right and tight: wear a correctly fitting helmet every time you ride your bike or scooter.

- Be bright, dress bright: when out and about, wear bright clothing so other road users can easily see you.

Look out for children wearing Ruben’s brightly coloured reflective backpack covers.

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