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NZ Herald recognised for #NotForSale editorial campaign

Fuseworks Media
Fuseworks Media

The NZ Herald was named best in Asia/Pacific at the International News Media Association (INMA) awards for its #NotforSale editorial campaign. #NotForSale also won the Best Public/Community Service Campaign, heading off several international media brands.

#NotforSale highlighted the plight of, and raised funds for, victims of child trafficking and exploitation in Asia. #NotforSale had a focus on child marriage, child labour and trafficking in India and Myanmar.

Speaking after the INMA Global Media Awards ceremony at the Edison Ballroom in New York’s Times Square today, NZ Herald Managing Editor Shayne Currie said, "We may be at the bottom of the world, geographically, but our journalism makes a difference across the globe and is testament to the talent of our people and editorial endeavour. It further highlights the premium journalism that is driving our new digital subscriptions."

The New Zealand Herald is owned by multi-media company New Zealand Media and Entertainment (NZME). "The INMA Awards are all about recognising media companies that are focused on energising their brands, creating new products to engage with audiences and embedding innovation," said NZME Chief Executive Michael Boggs.

"At NZME we’re focussed on continually evolving our business to support great journalism. The INMA awards highlight how we are using our multiple platforms in innovative ways to make sure we’re keeping Kiwis in the know. These international accolades are well deserved recognition for our incredibly professional NZ Herald and NZME teams who are steadfastly dedicated to making a difference," said Mr Boggs.

The 2019 INMA Global Media Awards competition attracted 664 entries from 165 news media companies in 34 countries. Participants included newspapers, magazines, digital media, television and radio.

Other news organisations recognised alongside the NZ Herald at the INMA awards included the New York Times, The Guardian, Wall Street Journal and the South China Morning Post.

For more on the #NotForSale campaign, see this story in the NZ Herald.

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