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Broadband Users Young And Urban: NZ Research Highlights Differences Between Broadband And Dial Up Users

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Fuseworks Media
Fuseworks Media
Broadband Users Young And Urban: NZ Research Highlights Differences Between Broadband And Dial Up Users

27 FEB 2009 - New Zealand broadband users perceive the Internet as more important in their daily life compared with those who use a dialup service according to the latest findings from the World Internet Project.

Researchers at AUT University's Institute of Culture, Discourse & Communication have been conducting further analysis on the New Zealand results within a global survey that studies the social impact of the Internet.

They found that compared with their dialup counterparts, broadband users:

Perceive the Internet as more important to daily life Rate their ability to use the Internet more highly Rate the Internet more highly as an important source of entertainment or information Buy things online more frequently Are less concerned about security of credit information Are slightly more likely to access government information Download/watch/listen to videos and music more frequently Are more likely to do other things (watch TV, use the telephone) while online

These differences persist even when observed demographic differences between dialup and broadband users such as age, income and location are taken into account.

Broadband users:

Are on average six years younger than dialup users Have on average higher incomes than dialup users Are more likely to live in urban centres than dialup users.

Analysis confirmed that little difference exists between dialup and broadband users when considering other demographic variables such as gender, employment status, ethnicity or level of education.

The World Internet Project (WIP), a longitudinal study which aims to track the trends of the Internet and its impact around the world by surveying both users and non-users, originated from the USC Annenberg Center for the Digital Future, a policy and research centre in the United States.

Since 2007, the World Internet Project New Zealand has been tracking these trends in New Zealand. Such a survey enables both longitudinal and international comparisons of Internet use, which is invaluable for establishing how New Zealand is positioned globally with new media technology.

The WIP is funded through the National Library of New Zealand under the New Zealand Government's Digital Strategy, and by InternetNZ.

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