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Dove Packs In Product Messaging In The Series Sponsorship Of TVNZ's Packed To The Rafters

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Fuseworks Media
Fuseworks Media
Dove Packs In Product Messaging In The Series Sponsorship Of TVNZ's Packed To The Rafters

Unilever Australasia's beauty brand Dove today announced details of its series sponsorship of the new hit TVNZ show, Packed to the Rafters.

Running for the entire 22 week series, the sponsorship will see several different billboards aired in New Zealand, each communicating different Dove products and ranges.

Packed to the Rafters star, Zoe Ventoura, also stars in two specially created 15 second TVCs, where the actress explains the benefits of everyday moisturising for the brand's Replenishing Body Lotion and Triple Moisturising Body Wash. These TVCs and the various brand billboards will run on rotation throughout the season to complement other Dove marketing activity.

Dove Marketing Manager, Lauren Nye, explains further:

"From the new Dove Therapy hair care range, through to the iconic Dove Beauty Bar, the sponsorship of the smash hit show communicates the breadth of the Dove range and the various accolades of each product, by focusing on motivating claims.

"There is also the new Dove Go Fresh Burst Deodorant and Body Wash. Coupling news like this with Dove messaging relating to our moisturising qualities creates a package of content that's both engaging and educating to the Packed to the Rafters audience of over 500,000 people.

"Dove also has a natural affinity with Zoe Ventoura, who epitomises the down to earth, natural and genuine woman the Dove brand stands for, hence choosing her to front our tailored TVCs," concludes Lauren.

The first episode of Packed to the Rafters attracted over 500,000 viewers*, and screens 8.30pm Tuesdays on Television One.

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