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BP Launches DriveSmart

Contributor:
Fuseworks Media
Fuseworks Media
BP Launches DriveSmart

15 June 2009 - BP New Zealand is pleased to announce the launch of its latest promotion - DriveSmart.

DriveSmart is a joint promotion run by BP and AA Rewards which offers motorists tips on what they can do to make their tank of fuel go further.

BP Communications Manager Diana Stretch said "BP and AA Rewards know that in difficult times it is even more important to make your tank of fuel go as far as possible, which is why we are running the DriveSmart promotion. Customers can visit the web site (www.bp.co.nz/drivesmart) for some fantastic resources including interactive games and tips for maximizing your tank of fuel."

"To help our customers make their tank of fuel go even further, we will be giving away a $1,000 BP giftcard everyday during the entire promotion." she said.

In addition to the daily giftcard giveaway, for the period of the promotion there are weekly prizes of $3,000 BP giftcards and an exclusive AA member only draw for a further $3,000 BP giftcard. To be in to win all motorists need to do is make a fuel purchase at any participating BP outlet.

As part of the promotion BP is also asking customers to share their best fuel saving tips. The top stories will be judged by a panel which includes Johnny Mac (two time NVZV8 champion), Emma Gilmour (top Rally car driver and AA Driver Training Instructor), Steven Kennedy (President of MotorSport New Zealand) and Cameron Officer (Editor Top Gear New Zealand Magazine). The winning entry will receive a $1,000 BP giftcard.

DriveSmart runs at participating BP stores from June 15 until July 12. Full terms and conditions can be found at www.bp.co.nz/drivesmart

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