Philanthropy New Zealand is asking Kiwis to think about how much they can give in the wake of the successful launch of the USA's Giving Pledge.

Forty of the wealthiest families and individuals in the United States have committed to returning the majority of their wealth through charitable causes by taking the Giving Pledge. The announcement was made by Warren Buffett just six weeks after kicking off the long-term charitable project with Bill and Melinda Gates.

Philanthropy New Zealand's CEO Robyn Scott says the Giving Pledge is a brilliant initiative for the USA that relies heavily on philanthropic funding. "We have a different set up here, but the idea behind the Giving Pledge is still something we can emulate."

The Giving Pledge takes its inspiration from people of all financial means and backgrounds, who have set the example by giving generously (and often at great personal sacrifice) to make the world a better place.

"You do not have to be wealthy to give. We are a generous nation, and respond very well to disasters as they happen, but we could do better at thinking about how we give, who we give too and how much we give.

"There are all sorts of ways New Zealanders can give, from payroll giving - where you make donations directly from your pay and receive immediate tax credits; through your local Community Foundation; or, if you have the financial means, your own charitable trust."

Robyn Scott is delighted that the one of the Giving Pledge's goals is for more people to talk openly about giving to create an atmosphere that can draw more people into philanthropy.

"This is a real issue for New Zealand. We know that by talking about giving it'll encourage others to give, but Kiwis are generally reluctant to reveal their generosity. We want giving to be a topic that is talked about as freely as the latest rugby test. Giving is something we should be proud of.

"Every day, someone's generosity is making a lasting impact in the lives of other New Zealanders. I would urge all New Zealanders, regardless of their financial situation, to spend some time today thinking about their giving, and to make their own Giving Pledge."