QINGDAO, Dec. 8 /PRNewswire-Asia-AsiaNet/ --

Haier reached the top spot in major appliances brands by market share for the first time - 2009 Euromonitor International research

The Haier Group today announced that world leading business intelligence firm Euromonitor International has ranked Haier first in its Global Major Appliances Brands 2009 ranking by brand shares (by global brand name), with a retail volume market share of 5.1%, up 0.8 of a point from 2008.

Euromonitor International's rankings also place Haier's refrigeration appliances and Haier's home laundry appliances first by global brand name, with 10.4% and 8.4% retail volume market share respectively, up 3.7 points and 1.5 points from 2008.

Haier's strategy to continue providing innovative and quality products and services that bring value to its consumers around the world in times of global economic difficulties contributed to this success. Haier's main competitors' market shares in major home appliances, refrigeration appliances and home laundry appliances have generally declined, while Haier's market share increased in all categories.

``Haier strives to provide products and services that always meet its customers' needs. The rankings show that customers around the world appreciate our efforts, and increasingly chose Haier over other brands. The Haier brand is on the path of becoming a true global brand, recognized for its innovation, quality and value,'' said Ms. Zhang Tieyan, Director of Haier Global Branding Operation and Haier spokesperson.

Euromonitor International, founded in the UK in 1972, is the world's leading independent provider of business intelligence on industries, countries and consumers.

The Global Major Appliances Brands 2009 rankings are calculated from trade sources and national statistics.