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International Fashion Week Puts Designer In Big Light

Fuseworks Media
Fuseworks Media
Jimmy Lim
Jimmy Lim

London, Paris and Milan may be the cities that come to mind when it comes to high fashion. But for Auckland based fashion designer Jimmy Lim, debuting his latest collection at Malaysia International Fashion Week in Kuala Lumpur last week was an important stepping-stone on his way to expanding his home-grown New Zealand brand internationally. Lim was the only New Zealand designer to showcase his Spring/Summer 2011 collection at Malaysia International Fashion Week last week and his efforts are already starting to pay off.

"I've already had some interest from international buyers in Europe, Saudi Arabia and South Africa. What is really interesting about participating at what many would consider an off-ball location for a fashion event is that you get unique exposure to untapped markets", says Lim.

The Auckland University of Technology fashion graduate put hundreds of hours into the collection which incorporates luxurious fabrics with sport-wear pattern blocks for comfort and wearability. Garment cuts are relaxed and nearly gender neutral to give a sense of effortless chic. '

Jimmy Lim's signature colours of black, grey and white dominates the collection, with experimental colours of champagne and ivory combined with accents of silver and gold. His designs are characterised by meticulous construction with jacquard silk blends and faux leather coated cotton to create texture and depth to highlight true sophistication. In addition, hand beading and metal embellishments give a sense of maturity to appeal to Jimmy's fashion-savvy clientele.

"My collection aims to meet the demands of the cool-crowd who wish to create the ultimate fashion statement. They wear attitude like a uniform to give definition to their identity", says Lim.

The philosophy behind Lim's designs is to 'play' without restrictions, enabling garments to be mixed and matched by the wearer to create a truly personal style. Malaysia International Fashion Week is a multi-day event showcasing couture and ready-to-wear fashion. The event is attended by upscale consumers, invited VIPs, the press and high-end store buyers.

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