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Juice TV NZ Music Month Guitar Record Challenge

Fuseworks Media
Fuseworks Media

This Sunday Juice TV and SKYCITY are inviting Aucklanders to jump on the band wagon and strum along to an old Kiwi favourite, 'Why Does Love Do This To Me', in an attempt to form New Zealand's (NZ) biggest band of guitars and make history.

Aucklanders are invited to gather at SKYCITY in central Auckland at 11am to participate in the New Zealand Music Month Guitar Record Challenge. All they need to do is bring their guitars and their best singing voices and join in with Jordan Luck to set a new record and begin an annual tradition for NZ Music Month.

Daniel Wrightson, Managing Director of Juice TV, concocted the event in commemoration of NZ artist Jordan Luck, lead singer of The Exponents. "Celebrating the genius of Jordan Luck with NZ musicians and fans is a great honour. 'Why Does Love' is an iconic slice of our musical heritage, and being brilliantly written, with just three chords, even I can play it. Nice one Jordan!"

Luck shares Wrightson's enthusiasm, "I'm really excited to be involved in the New Zealand Music Month Guitar Record Challenge. It's a great way of making people aware of how important music is and I'm looking forward to everyone's support on the day. I'm already getting all my friends and family to start practising and urge New Zealanders to do the same!"

Luck, the man of the moment (for 3 minutes and 22 seconds to be precise) will be Juice TV's celebrated musician this May, with his songs also being covered by Kiwi artists at the 'Juice TV Live @ SKYCITY' concert on May 27. In addition to conducting the anthem on the day, he will also perform a free concert along with supporting acts.

SKYCITY CEO Nigel Morrison welcomes the event to the SKYCITY Convention Centre. "As Aucklands home of entertainment, SKYCITY is the natural location for this exciting challenge as part of celebrating New Zealand Music Month."

Telecom, Auckland City Council, Music Works, ICE Interactive and the NZ Music Commission are also standing proudly behind NZ musicians, all doing their part to ensure this NZ Music Month Guitar Record Challenge is given a rightful Kiwi go! All punters need to do is register at: and they will be ready to rock and roll up on the day.

To heighten excitement and boost confidence for everyone to partake, Juice TV will track NZ celebrities and follow their progress on learning the song. Lessons are underway and can be seen on Juice TV and

The list so far includes Rog from the Rock's morning rumble, Bridget Saunders (Sunday Star Times), Brooke Howard-Smith (Target, TV3), James Somerset (Crowd Goes Wild), Dennis Katsanos (Sky Sport) and Marina Erakovich (Tennis Star).

The call is out for New Zealanders to join NZ's biggest band at the SKYCITY Convention Centre and have the best guitarfest ever!

This guitar ensemble is one of many special events JuiceTV has going for NZ's Music Month, so stay tuned

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