Despite the recent recession there's little doubt the average consumer is increasingly watching what they eat and wanting to find new, healthier options, as yet again Healthy Food Guide has maintained its position as the number one selling food magazine in the country.

Even the publishers are surprised at the phenomenal growth of the title: "who would have thought this would happen when we launched 5 years ago, we knew we had a good idea but this has surpassed all our expectations - and best of all we're still growing" says Phil Ryan, "consumers want to be healthier, we help them with this and there are now numerous new products becoming available that provide better, healthier alternatives."

Healthy Food Guide is a monthly magazine and is now the eighth highest selling of all paid titles in New Zealand, quite incredibly even surpassing weekly titles like New Idea and Lucky Break.

In the latest ABC circulation audit Healthy Food Guide recorded 47,760 net paid sales[1] - the highest of all food magazines - with 8% growth in net circulation since last year.

Healthy Food Guide also achieved a huge 13% growth in readership to 280,000 readers[2] to the year ended December 2009.