Media coverage opportunities include: international fitness stars, fitness model search, fittest and strongest contests, the latest trends, SAS and New Zealand Army fitness demonstrations.
It's less than two weeks until one of the biggest and most exhilarating fitness events to be staged in New Zealand hits Auckland: the inaugural NZ Fitness Expo.
The two-day expo will reveal the latest international fitness trends, crown New Zealand's next top fitness model, pit some of the country's fittest and strongest people against each other in a series of gruelling battles, give fitness fans the chance to see international and local superstars and much more.
Ultimate Fighter Championship legend Forrest Griffin will be flying over to the expo from the United States, fresh from winning a nailbiting bout against the legendary Tito Ortiz in Las Vegas. He'll be joined by two leading fitness models, Laura Prestin and Kiwi Raechelle Chase, Mr Olympia veteran Moe el Moussawi and Cirque Du Soleil star gymnast Ebon Grayman.
"Fitness is a booming industry in New Zealand," says NZ Fitness Expo ambassador Lee-Ann Wann, of Downsize Me fame. "It's also constantly changing, and this expo will give Kiwi fitness professionals and enthusiasts a chance to get up to speed with the latest trends and knowledge - and have a blast."
In keeping with the theme, this is not your usual expo - it's also a workout. Free fitness classes throughout the weekend will give expo visitors the chance to try out the newest exercise trends and equipment, and the latest moves in tried and tested favourites, including Zumba, Les Mills and City Fitness.
What will be the fitness trend everyone's talking about in the next few years? The Bulgarian Bag? Zumba Sentao? Nastix? Group Centergy? Gymstick Muscle? The Foam Roller? The Duraball? Synrgy360? Find out.
Seminars on health, nutrition, fitness and careers from some of the leading minds in the country will send visitors home with plenty of inspiration. Topics include: "The top five biggest cow-poo myths about fitness and food and how to never fall for them again" and "How to drink beer, eat chocolate and still lose weight."
Exhilarating events throughout the weekend will keep the energy levels pumping:
The Rachaelle Chase Fitness Model Search will put 45 competitors through their well-toned paces to find New Zealand's next top fitness model.
The Industrial Athletic Crossfit Invitational on Saturday will showcase the fittest men and women in New Zealand in a fierce set of gruelling battles.
The NZ Fitness Expo Strongman Championship on Sunday will put the strongest men in New Zealand to the test over four rounds of intense competition.
The SAS, the New Zealand Army and Cirque Du Soleil gymnast Ebon Grayman will give fitness training demonstrations on the revolutionary new Synrgy360 equipment, which will be launched at the expo.
A VIP event from 8.00 - 10.00am on Saturday morning, where media can get a preview of the expo and meet the celebrities.
Meanwhile, on the expo floor, more than 70 leading brands will showcase the latest and most innovative fitness products and trends from around the world, from gyms and equipment to training aids and accessories, professional services, career opportunities and performance apparel.
Thousands of fitness enthusiasts and professionals are expected to attend the expo.
NZ Fitness Expo
Saturday 28th and Sunday 29th July 2012, 10am to 6pm
ASB Showgrounds, Greenlane, Auckland
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