Prime Minister John Key will open New Zealand's most prestigious international wine event on February 1 next year.

Pinot Noir 2010 is the most significant event of its type in the Southern Hemisphere bringing together our top 100+ Pinot Noir producers and exposing them to up to 400 of the most influential wine writers and buyers from around the world.

Pinot Noir 2010 is more than a wine event however. It is a four day wine and food extravaganza that unashamedly puts the best of New Zealand wine, food and entertainment in front of influential international food and wine media.

"The story of New Zealand wine is the story of New Zealand," said Pinot Noir Chair and Villa Maria Group Winemaker, Alastair Maling MW.

"This is why the event has such a strong culinary programme using the best and freshest New Zealand produce - and why we work so hard to bring to New Zealand those who will have the most impact on our reputation and sales," said Alastair.

The themes for the event speak volumes about New Zealand's reputation as a Pinot Noir producer - Pinot Noir being regarded as one of the most difficult wines to make.

"In 2007, when the event was last held, we said to the wine world 'Come and see what all the fuss is about' - well they came and we got rave reviews," said Mr Maling.

"This time we're saying to the world it's all about New Zealand Pinot Noir - its ageability, its regionality and also about how we grow sustainably," he said.

"We have developed a fantastic programme to explore these themes and to have the Prime Minister opening the event will show our international guests how serious we are about Pinot Noir, our wine and our food."

Pinot Noir 2010 runs from February 1 - 4, 2010 on the Wellington waterfront. Go to www.pinotnoir2010.co.nz for more information about the event.