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Last weekend's Snapper 50 per cent off promotion, which coincided with the Bledisloe Cup game, saw a 27 per cent jump in people snappering their bus fare on GO Wellington, Valley Flyer and Airport Flyer buses.
The promotion, which ran from 5am on Saturday until 10pm Sunday, offered 50 per cent off the cash price of a single fare when customers Snappered their bus fares.
Bruce Kenyon, General Manager of GO Wellington, says he is very pleased with the outcome of the promotion. "The goal here was to find an innovative way to get more people onto the buses over a busy weekend in Wellington," says Mr Kenyon. "This was easily achieved with an impressive 50,000 people traveling on the buses over the weekend."
Matthew Lear, General Manager of Valley Flyer, agrees and adds that the promotion also really highlighted the flexibility and ease of using Snapper cards. "Snapper is a much faster and more efficient way for customers to pay for their bus fare," says Mr Lear. "With the large increase in the number of customers on buses over the weekend, it was great to see how effectively and quickly the Snapper system allowed everything to run."
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Comments
All very well but buses are
All very well but buses are ALWAYS full when there is a rugby test on so the statistic is biassed.
No doubt the buses were chock full of people having to stand regardless of their ability to do so, and people were likely left waiting for a bus they could not get on. How many extra buses were put on apart from the Stadium shuttles?
And could they transfer to the stadium shuttle from a bus to or from the suburbs and get a transfer on their Snapper NOPE!
Also as there are separate bus companies (on paper anyway) they can't use Snappers to transfer from the Hutt to Wellington buses.
And as for flexibility and speed, how many people had to queue while waiting for someone to tag on two or three times before the reader read the card correctly- this has happened on EVERY bus I have travelled on and that's quite a lot. And how can a full busload of people having to tag off as well be faster and not involve some queueing!
It seems to me there is an ostrich mentality: if the companies were honouring their commitment to customer service they would find that Snapper is quite unpopular- it even got a mention in Capital Times as one of the most disliked things by Wellingtonians. Truth is the bus companies have probably entered into a contract they can't get out of so have to talk it up...
Only way to go is to use monthly passes and then they want to Snapper those as well- perhaps because they know people use them to avoid having to use Snapper?