Unique online dating site opens for Valentine's Day love matches An avid matchmaker is launching a new online site just in time for Valentine's Day where people can take their single friends and introduce them to someone special.

www.checkoutmyfriend.co.nz is based on the ethos that we all have fabulous single friends; the website rallies us to make sure they have heard about each other. The concept has been designed by Christchurch woman Sally Wynn-Williams who wanted to create a way for all her single friends to meet each other virtually.

"checkoutmyfriend makes that possible in that all the singles are described by their friends - you can be a virtual wingman!!" says Sally, whose background is in Employment Consulting.

"You can also see who knows who, sniff out potential dates with your friends and generally make mischief. The site is a social networkers dream and a real step change in the growth industry of online dating."

She has created a unique dating site. "I love the fact that the format lends itself to a more open and honest approach to dating and will do wonders for ditching the stigma attached to the existing, you might say 'cheesy' online dating industry" she said.

"Young, single people are very savvy, and as online dating has grown, the natural progression is towards niche sites that provide a more personalised service and great customer support. It makes sense; an online site like checkoutmyfriend is a good punt, which will result in them finding a likeminded person. At the end of the day, joining our dating site is nothing unusual for the users of Facebook and Twitter. It's fun, it works with the help of your friend it's the new way to go on the pull on-line!"

Sally has public launches organised around Valentines Day across the country and the site is now live.