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Wood Innovation Showcase Offers Business Opportunities

Fuseworks Media
Fuseworks Media

A National Wood Innovation Showcase announced today offers opportunities for businesses to get their products and innovations in front of up to 85,000 visitors attending Rugby World Cup 2011.

The Showcase, to promote innovative wood design and wood products, is part of Winning with Wood, a six-week festival of forest and wood processing events to be held nationwide during September and October.

During these two months 85,000 overseas visitors will be travelling around New Zealand attending Rugby World Cup matches. Most visitors will stay in the country for at least three weeks, and many will travel widely, combining pleasure and business.

The showcase is a network of display sites around New Zealand targeting these visitors and is part of a wider Winning With Wood Festival of multiple events during September and October 2011.

These include the PF Olsen Forest Industries 2011 Expo in Rotorua and the NZ Wood Timber Design Awards in Auckland. The events will attract both forest industries professionals from overseas and Rugby World Cup visitors.

The Ministry of Agriculture and Forestry Regional Team Leader in Rotorua, Stuart Anderson, said: "The Winning With Wood Festival will lift the profile of the sector and presents a truly unique opportunity to show what we can do with wood".

The Chairman of the Winning With Wood steering group, Lionel Crawley, said the idea of the Showcase is to make use of existing venues wherever possible. "These could be high profile wooden buildings, retail stores, show homes, tourist sites or office lobbies," he said. "The important ingredient is that each site features high quality branded wooden products, innovative wood design and construction or new applications of technology to create high value products or solutions."

NZ Trade & Enterprise is managing the showcase. A map brochure of all the Showcase sites will be published on line and will also be distributed to interested visitors via a number of channels including the PF Olsen FI2011 Expo in Rotorua from 5-7 September 2011.

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