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Advertisers withdraw from TV2 porn - Family First

Fuseworks Media
Fuseworks Media

Family First NZ says that advertisers withdrew advertising from a show screened on TV2 which is saturated with full front nudity and adult sexually-charged discussions throughout the programme. The Broadcaster was flooded with complaints.

Naked Attraction was shown on TV2 on Friday nights at 9.30 and is rated just an AO. It carries a warning beforehand saying that "it contains nudity".

In response to complaints received, a spokesperson for The Warehouse and Warehouse Stationery said "As of today all future placements in this series have been removed..."

Fonterra said, "We agree this type of show is definitely not aligned with our brand strategy, and we have implemented a new process to ensure this doesn’t happen again."

A spokesperson for Lotto said "In light of feedback about last Friday night’s placement, our Marketing team are reviewing our placement policies to ensure our advertising placements align with our brand values."

"Naked Attraction is saturated with full-frontal nudity. One episode included a total of 282 shots of male genitalia and 96 female genitalia. It is shocking that a state broadcaster is trying to outdo sites like PornHub and porn magazines. The show degrades human relationships to animalistic instinct, and promotes voyeurism and a porn culture which is harming our society. It has no redeeming factor," says Bob McCoskrie, National Director of Family First NZ.

"This is all part of the ‘pornification’ of our culture led by broadcasters and advertisers, with the watchdog BSA asleep at the wheel."

Family First was swamped with complaints from families, including medical professionals, horrified by how the standards of free-to-air television have hit rock bottom because of this show.

"The series ended last week, before TVNZ responded to complaints. We are required to wait for a response from TVNZ before referring the complaints to the Broadcasting Standards Authority. The process is so slow and drawn out that the damage is done. The BSA process is a joke, and the watchdog seem to be distracted dealing with internal issues."

Family First will be monitoring to see if the programme returns to free-to-air television and if so, will organise a targeted campaign against advertisers to encourage them to remove their advertising from the show.

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