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Mapp & Coleman: Keeping Ahead Of Tourism Trends

Contributor:
Fuseworks Media
Fuseworks Media
Wayne Mapp
Wayne Mapp

18 August 2009 - A significant research investment will help tourism keep ahead of fast-changing consumer demands and grow its position as one of the country's biggest export earners.

Research, Science and Technology Minister Wayne Mapp and Associate Minister of Tourism Jonathan Coleman today announced a $2 million package that will fund three major linked research streams. "The requirements of today's tourists have changed significantly," said Dr Mapp. "They are concerned about climate change, carbon consumption and the impact of air travel. They want to know that New Zealand is meeting its '100% Pure' image."

The Ministry of Tourism will contribute $500,000 to the three-year programme, with the rest of the money coming from the Foundation for Research, Science and Technology.

"It is vital that New Zealand can compete effectively on the global tourism market. We also need solid research to help make the best possible decisions to shape the industry around future customer demands. Tourism has been a major success story for New Zealand and we want to keep it that way," Dr Coleman said.

The new funding will go to projects investigating scenario planning, climate change and the factors around air travel.

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