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Whilst the World Looks to a Greener Economy Key Stares Blankly the Other Way

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Rob West
Rob West

With a global recession, purse strings are tightening and companies are closing the doors to their coffers in an attempt to weather the storm. From the darkness, however there seems to spring forth light. No it's not a messianic prophecy. The light is distinctly green in colour.

The fact of the matter is, people will save more money if they adopt behaviour that has been promoted by the Greens for a long time. People are already more aware of their own energy consumption, their bills and also how to reduce them. There have been thousands of methods touted about the internet on how to reduce costs in a green friendly way so I am not going down that route. However, these methods are the most viable and are the ones people are using to become more independent from wider society and it's electricity pylons.

It is not, as previously suggested, just individuals making these wary eco-friendly decisions. Multi-national companies are turning toward these penny saving schemes for cost reduction. This not only has the advantages one might immediately associate with cost-reduction such as bigger profit margins, but also provides the companies with a dash of green-wash to enhance their image. BMW are jumping on this particular band-wagon with their new Mini E, which is cheaper to run and better for the environment, the iconic little car encapsulating this phenomena very nicely. Whirlpool claims that its new topload Cabrio HE washer can save up to US$900 in lifetime water and energy costs, while GE says its hybrid electric water heater will save consumers approximately US$ 250 annually. Kohler Co says that switching to its latest models of water-conserving shower heads, toilets and faucets would save a family of four between US$90 and US$200 annually.

Ouside of the consumer market the green empire is swiftly expanding. "An Australian Treasury report shows conclusively that quick action on climate change creates jobs and leads to greater prosperity. Australia has just allocated NZD $5 billion to insulate private homes and add solar hot water, putting millions of dollars back into the pockets of ordinary Australians and creating countless jobs" according to Jeanette Fitzsimons.

It shouldn't even matter that Key does not believe in climate change because if he wants to keep up with current international economic trends then investing in the green sector is what he needs to do. It makes sense on a financial level at a time when we need finanial sense, yet he is heading in the other direction. So desperate to keep in with his ACT cronies he is ruining the future of New Zealand's economy as well as it's environment.

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