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Cricket- Fying High, Research Shows

Fuseworks Media
Fuseworks Media
Cricket-  Fying High, Research Shows

Wellington, May 29 NZPA - Public interest in cricket is at a six-year high, according to research carried out over the 2008-09 season.

The highest number of players ever registered to play cricket in a single season was recorded during the summer, research company UMR Research said today.

A record number of New Zealanders watched international cricket, and both ground attendances and television viewer hours were well in excess of targets.

The number of people registered to play cricket in New Zealand exceeded 104,000 during the summer, only the second time in the sport's recorded history that the 100,000 participation mark has been achieved.

End of season figures released by New Zealand Cricket (NZC) showed attendances at international matches during the 2008-09 season reached 209,228 - 16 percent ahead of the season target of 180,000.

NZC commercial manager Peter Dwan said the results were a reflection of both an effective grassroots development programme and a high-profile summer of cricket which included tours by the West Indies and India.


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